Ladies who love nothing more than to spend…spend….spend. Their impulse buying and regular shopping trips make them the prime target audience when it comes to family, household and personal purchases.

Consumer Profile Female Age 18 to 45 Homeowners & Renters Mail Order Responders House Income £25K+

Use to promote Clothing & Accessories Household Goods Health & Beauty Loyalty Cards Promotional Offers

These ladies spend in the high street, by mail order and over the Internet and can’t resist a bargain or promotional offer. They are highly influential within their family and household and are often the key decision maker.