An exciting and dynamic database that specifically targets young consumers. These prospects are free spending, socially active, have a wide range of friends and contacts and are proven responders to offers where the product or service appeals to them.

Consumer Profile Age 18 to 35 Mainly Single Employed Time to Spare Money to spend Trendy Fashion Conscious Receptive

Use to promote Sports goods & activities Computer consoles & games Clothing Clubs & Live concerts Gadgets & Stuff 18+ Holidays CDs & DVDs Beauty & Grooming products

The latest mobile telephones, ring tones, new clothes, car accessories, and many other products appeal to this group. They like to be seen with the latest ‘must have’ item and up to the minute gear. If they like it, they buy it and they tell their friends where they got it; no other social group operates word of mouth like this one.